Founded in 1990, Barron (formerly Kevro) is one of Africa’s largest value-add supplier of corporate-branded Brand-Able solutions, spanning Apparel, Workwear, Sport, Headwear, Gifts, Bags, Display as well as Branding.
Barron owns several well-known brands, including the industry flagship, BARRON. Furthermore, the company has an inhouse product development capability. This, together with ownership of its brands, allows Barron the flexibility to decide category and product offerings.
While Barron imports the majority of its product, in recent years, the business has focused on increasing its local sourcing. This has grown to 30% of its products and is growing, supporting job growth in South Africa while also enabling the nimble servicing of customers. Barron carries 54 000 SKUs, services its corporate customers through 8 000 resellers across the African continent, with reach into Southern, Central, East, and West Africa from its Johannesburg headquarters.
Institutional Investors & Management
Empowerment credentials B-BBEE